Cinco de Mayo is the Mexican version of St.Patrick’s Day.
#WRITEYOURCINCO
Jose Cuervo wanted to do something special for the Cinco de Mayo celebrations.
Most people still don’t know what Cinco de Mayo. This got us curious. If its not Mexican independence day, what other ideas do people have? We encouraged people to come with the wildest stories imaginable that would be told through a web mini series by Luis Guzmán.
Integrated Campaign
Art Direction
Social Media
Concepting
Earned Social
Design
Activation
A 2020 survey from YouGov found only 40% of Americans knew May 5 wasn't commemorating the country's independence.
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Through a common misconception we brought people together
