We made a Dentyne food truck and gave it puppy-like qualities.
#FOLLOWFOOD
What do you after you eat a delicious steak & cheese? Follow it up with some Dentyne. We thought, let’s make a Dentyne truck and follow food trucks. We scaled the idea by having the truck go to food festivals across the nation.
Social Media
Art Direction
Earned Social
Design
Concepting
Seen in
We spread the message across youtube ads and social media post
As the truck made its way across the nation, we created postcards from each destination
Our FB posts had the highest engagement in history of Dentyne’s social page.Results