In team sport, 7% more men than women play, and there is a shocking 22% gap between girls and boys.
NEYMAR JR 5
The brief was to promote Neymar’s tournament and make it more inclusive. We brought a local football star in Berlin to be our hero. She dribbled around the streets of Berlin and nutmegged everyone.
We were able to create awareness that everyone can join the tournament, as long as you have what it takes.
Influencer Marketing
Art Direction
Social Media
Directing
Global
Mentoring
Strategy Development
Concepting
Design
Client Relations
Bringing people together through football is a step towards a global community.
Football has roughly 3.5 billion fans worldwide and 250 million players across 200 countries around the world.
We created over 300 assets including TV/Social/ Print & OOH
ResultsMore than 14,000 five-a-side teams compete to decide who will reign as global male and female championsA 5% increase in femalecompetitors from the previous year